What a patient checks before booking
- Your specialty, in their words. Patients do not search for the technical name of your specialty; they search for their symptom. Your site should name the conditions you treat the way they name them.
- Your training. Education, board certification in your specialty, hospitals where you practice, and your state license. In healthcare, credentials are part of the message.
- That they are seen in Spanish. For many Latino patients, a practice that speaks their language decides who they call first.
- Whether you take their insurance. Private plans, Medicaid, Medicare, or direct pay: patients look for it before booking.
- What the first visit is like. Length, what to bring, location, parking, and how payment works.
- How easy it is to book. A patient in pain will not fill out a form and wait. They want to write and get an answer.
Why so many practice websites do not generate appointments
- They are a list of services with no context. A list of procedures does not tell the patient whether their case fits.
- They depend only on a directory. Appointment platforms help, but there you appear next to all your colleagues, sorted by price and reviews. Your site is the only place where the patient sees only you.
- Contact is hidden. The phone number in small print at the bottom, no WhatsApp, and no hours. Each extra step is a patient who books with another specialist.
What a doctor's website should have
- A headline with your specialty and the kind of patient you see.
- One section per main condition or procedure, explained without jargon.
- Your education, certifications, and state license in plain view, the insurance you accept, and the languages you speak.
- Location, hours, and hospitals where you practice.
- A button to book by WhatsApp or online, visible at all times on a phone.
- Answers to the questions you get at every visit. They help the patient and are what Google shows when someone searches for those symptoms.
How we build it
We start by understanding your practice: which patients you want to see more of, which procedures are your strength, and where patients come from today. We look at where they get lost, in the directory, on your profile, or on a site that does not explain what you do, and we build a clear, fast page designed for the phone, with one goal: that the right patient books.
We watch the tone: professional, warm, and with no promises of results, which in healthcare reduce trust instead of adding it.
Full website or landing page?
If you want to show up on Google for your specialty and the conditions you treat, you need a full website.
If you promote a specific procedure with ads, for example a surgery or a checkup, a landing page for that procedure converts better.
A one-page landing page or simple site costs $1,170 USD and a multi-page website of up to 5 pages costs $1,870 USD, with a fixed price before we start and a satisfaction guarantee: if you do not like your finished page when you see it, we refund 100% of your payment.
Frequently asked questions
What kind of doctor is this for?
For general practitioners and specialists, with their own practice, in a clinic or a hospital, who want patients to find them and book directly with them, without depending only on a directory.
Do I need a website if I am already in a doctor directory?
The directory helps people find you; your site helps them choose you. In the directory you compete side by side with other specialists; on your page the patient learns your training and the way you work, and books directly with you, with no middleman.
What information should I show?
As a general rule, your name, your state license, your specialty and current certification, the insurance you accept, and the languages you speak. We avoid promises of cure and testimonials that could read as a guarantee of results. Forms that collect health information must use a HIPAA-compliant tool; the page does not receive clinical data and we guide you on that point.
Can my patients book from the page?
Yes. The most common option is a WhatsApp button with a pre-written message, or an online calendar if you use digital scheduling. We choose what your practice can handle best.
How long does the project take?
About a month from the first conversation. We ask for your professional information and some photos of the practice; we work out the rest of the message with you. The price is fixed and set before we start.