What a business checks before switching accountants
- Whether you understand their type of business. A freelancer, an LLC owner, a small business with payroll, an online store, a person with an ITIN. Each has different problems and wants to see that you know theirs.
- What your service includes. Monthly bookkeeping, tax preparation, payroll, 1099 forms, handling IRS letters. If it is not clear, the client assumes the basics cost extra.
- How you communicate. Whether they can ask questions on WhatsApp, how often they get reports, and who handles their account.
- That you are trustworthy. Years of practice, credentials, and clients in the same field. In a service that handles tax data, trust decides.
Why so many accounting firm websites do not generate clients
- They are identical to each other. “Accounting, tax, and administrative services” with a photo of a calculator. The client finds no reason to choose you.
- They do not talk about the real problem. Nobody searches for “comprehensive accounting services”; they search for “I got a letter from the IRS” or “how do I file taxes for my LLC”.
- They do not explain the switch. Changing accountants is scary. If you do not explain how the transition works, the client stays with the one they have, even if they are unhappy.
What an accountant's website should have
- A headline that says which kinds of clients you serve.
- Services separated by client type, with what each includes.
- How switching accountants works, step by step.
- Your experience and your team's, with your credentials (for example CPA or EA) and the languages you speak.
- A direct contact for a first conversation.
- Content about key dates, deductions, and tax changes. It is what people search for on Google every month and the best way to be found.
How we build it
First we understand which clients you want to serve and which are the most valuable for your firm. We look at where prospects get lost today and build a clear, fast site with a single path: that the right business reaches out.
We translate tax matters into language a business owner understands without effort, without losing the precision your work demands.
Full website or landing page?
If you want to be found on Google for tax topics and for your services, you want a full website with a blog.
If you promote a specific service in season, for example tax season, a focused landing page converts better.
A one-page landing page or simple site costs $1,170 USD and a multi-page website of up to 5 pages costs $1,870 USD, with a fixed price before we start and a satisfaction guarantee: if you do not like your finished page when you see it, we refund 100% of your payment.
Frequently asked questions
What kind of accountant is this for?
For independent accountants and accounting firms who want to attract recurring clients: people who file taxes, freelancers, and small businesses, with accounting, tax, or payroll services.
What services should I show on my page?
The ones you most want to sell, grouped by client type. It is better to explain three services well than to list twenty with no context.
Is it worth publishing articles about taxes?
Yes. Tax questions are searched all year and change every year. A clear article on a specific topic attracts exactly the client who needs an accountant and shows that you know what you are talking about.
Should I put prices on the page?
You can show a starting price if it helps you filter prospects. Many firms prefer to quote after a first conversation. We define it based on how you sell today.
How long does the project take?
About a month. You provide your expertise and the information about your services; we work out the structure and the copy with you. The price is fixed from the start.